"For eight years, the Portland Development Commission patiently cobbled together four blocks at the eastern end of the Burnside Bridge.
City leaders thought the area could serve as a gateway to downtown from East Portland, and so the PDC in 1998 began acquiring properties there.
Revitalization of the area had a long way to go. The Convention Plaza building was a second-rate office property, and the surrounding area had little going on.
Yet the site offered 4 acres of close-in land fronting the Willamette River on one of Portland’s busiest streets..." Chuck Slothower, Daily Journal of Commerce